BBC use Structured imagery to explain hung parliment
Thursday 13th May 2010
General election
We thought that the BBC’s use of structured imagery to explain the possible alliances post the election last Thursday was really interesting. As you can all see, they are using the ‘five-wise’ 10 frame in an excellent explanation that is far more effective that using numerals, or indeed unstructured imagery. So it is easy to see effect of different options, but no easier to know what they are actually going to do...! See what you think
